Amelia (born Rivke) Scheuer Brand is the matriarch of the Brand family. She and Simon Brand were married in Tarnow, Galizen in 1870.  Five of their eight children were born there, one was born in transit and two were born on the lower east side of  Manhattan.  In 1879, Simon and his brother left Tarnow and emigrated to America. The wives and children followed within six month in 1880.  The brothers opened a dairy business which they operated successfully until Simon's death in 1893.

 

In Europe the Brands were in the dairy business.  The Scheuers were in the liquor business. After Simon's death, Amelia remained in the partnership with her brother-ln-law for one year, before moving to Hoboken in 1894 with her second husband Jacob Ungar. Amelia opened or purchased three bars (no they really weren't liquor stores) in Hoboken while daughter Rose's husband Morris Salzman opened a bar in Red Hook, Brooklyn with a partner,the same year, Brand family legend and Salzman family legend conflict in regard to where Morris Salzman got his seed money. The likelihood is that Morris had some money saved and Amelia either gave him or lent him the rest.

 

My mother used to say that Amelia "imported" all her daughters' husbands from Europe and set them up in the liquor business. There is no indication in the census that Amelia arranged the matches, but all the husbands were from Galicia within forty miles of Tarnow and all but one was in the liquor business immediately after marrying. Again, there is a connection with Morris Salzman in these arrangements, since initially he was a partner with the other son-in-laws.

 

Great Grandfather, Julius Waller from Jaroslaw worked as a bartender in one of the Ungar bars right after he came from Europe. He married Anna Brand within the year and managed all of the saloons until prohibition when Amelia, once again a widow, sold two of the properties, gifting one of the saloons to Julius. Hoboken bars did not close during prohibition. They operated openly despite the Volstead men on the docks inspecting the ships' cargo. At Julius' death in 1935, his son Sam took over the bar and operated it until the 1950's when it was sold.

 

 

The Brand Family Hoboken Saloon Owners

Copyright@2016 Janet Marcus